Wednesday, 7 February 2018

Music Video Poster Research



My Research into Other Music Video Posters Following My Genre




In order to find music video artists of my chosen genre of which did music video posters I began to search individual artists that were known for electronic music.



                                                        Avicii     
             
  Here is a poster by Avicii a EDM (electronic dance music) Artist, with his song
‘wake me up!’His poster is very fitting to the majority of his songs, the
poster is also very similar to his CD cover here.
The poster lets the audience know straight away what artist is also involved
In the music video (DJ YUNES BOOTLEG) As well as a bold and clear font
with the music videos name in the middle to draw all the attention to it, we
can also see how they have used ‘WAKE’ and ‘UP ‘bigger to make
the music video title clear and memorable to the audience,We also notice
how the font has a see through middle to how the picture behind, that
looking like it is the artist. I think how they have made both the title and

picture of the poster visible and in the centre of the poster is very clever as
both important parts to the poster are visible to the audience, as well as
how they have made the other artist mentioned smaller then the main
title of the song so more attention is drawn to the promotion of the song.
At the bottom of the title of the poster we also see the Avicii Logo, so for 
audience unsure of who the song was made by they may recognise the 
white logo, i feel like this is key when making a plain poster to have a element of 
the artist themselves to familiarise the audience.The overall colour scheme of the poster is very dark
 leaving the shadow/silhouette of what seems to be the artist, but due to the white lettering font the poster comes 
together without shadowing any necessary parts of the promotion of the music video.






The Chainsmokers


This poster is another of which includes the image and the text in the centre of the poster
making it over all very eye catching and direct to all the important parts of information ,as well as 
the background colour makes the picture and text more visible.We see here how the picture is also
fitting to the word 'closer' as both people are wrapped around each other improvising that word.
This seems to be the name of the song being promoted in which to if people didn't know
they would see by the 'The chainsmokers FT halsey' showing they're the artists who
produced this song.The font is the darkest colour in the poster making it standout on the
contrast of the white background as well as the picture behind. The white box which the writing
appears in has been created so its not opake almost transparanet , this is due to the poster
wanting to show the image behind as well as wanting to keep the text infront visble,making this 
poster fit for the audience to see. The want is plain and very simple but this makes it
easy to read and the way the letters are spaced out in the word 'closer' gives a great effect
as well as standing out. 

















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Media Evaluation Hannah Andrew

https://youtu.be/0QBThQrw8uU